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"You never get a second chance to make a first impression" – and online, you barely get a first one. Visitors decide in under 15 seconds whether to stay or click away. If your homepage can’t win them over by then, you’ve lost them. The problem? Most homepages are too wordy, too vague, or trying to be clever instead of clear. The fix? You don’t need to be a professional writer – just know the essential sections and how to make them work together. This guide will walk you thro

In previous articles, we explored how So She Scripted’s three core writing types  can work together to strengthen your brand and how a consistent brand voice  deepens your connection with customers. But before your brand can sound consistent, it needs to understand  its story.  That brand story  includes everything from your brand’s motivations and the problems it set out to solve, to the values it stands for.  Once defined, your narrative becomes the underlying strategy that

Think writing is just copy? Think again. Learn how technical writing, creative writing, and copywriting each serve a unique purpose — and how writing works together to strengthen your brand’s message, clarity, and connection.

You’ve probably heard this before: consistency is key . Whether you’re learning a new skill or working toward a fitness goal, being...