Explore Writing for Audience Strategies and Insights

Writing for customer experience  is a bit like hosting a dinner: every course is an interaction, every detail shapes the experience.  Your goal? To make guests feel welcomed, understood, and eager for what comes next. Except here, you’re not serving food — you’re serving words. And just like a thoughtfully curated meal, writing carries your customers through a full journey. It doesn’t just inform; it guides, reassures, removes friction, and builds connection. Good writing tur

When most people hear the word “documentation,” they think of user manuals or software guides. But documentation can be much more than that — from API references to meeting notes, even brand guides. At its core, documentation captures ideas and decisions in a written form — a reliable source of truth. And when it’s user-facing, documentation becomes an extension of your brand voice. Clear, consistent brand documentation shows that your company values clarity, care, and trust

"You never get a second chance to make a first impression" – and online, you barely get a first one. Visitors decide in under 15 seconds whether to stay or click away. If your homepage can’t win them over by then, you’ve lost them. The problem? Most homepages are too wordy, too vague, or trying to be clever instead of clear. The fix? You don’t need to be a professional writer – just know the essential sections and how to make them work together. This guide will walk you thro

In previous articles, we explored how So She Scripted’s three core writing types can work together to strengthen your brand and how a consistent brand voice deepens your connection with customers. But before your brand can sound consistent, it needs to understand its story. Understanding Your Brand Story That brand story includes everything from your brand’s motivations and the problems it set out to solve to the values it stands for. Once defined, your narrative becomes t