Not Just Words: How Technical Writing, Creative Writing, and Copywriting Work Together to Strengthen Your Brand

Too often, writing is treated like a checklist: just get words on a page and move on. But effective writing isn’t just about output, it’s about impact.

Whether spoken or written, words determine how you show up – and shape how others experience your brand. 

When done right, writing doesn’t just inform. It guides, connects, and converts. And that takes true writing expertise – plus a deep understanding of which types of writing work best in each situation.

At So She Scripted, we offer three core types of writing: technical writing, copywriting, and creative writing. Each plays a distinct role — but together, they form a complete communication strategy.

In this guide, we’ll break down what each writing type does, how to use writing to build your brand, and when your brand needs all three working together.

Why Businesses Need More Than ‘Just Copy’

This may not be what you want to hear, but writing is not a one-size-fits-all solution. Because your audience will have different needs and pain points at different periods of time, your message needs to adapt accordingly to resonate more effectively.

Sticking to one-size-fits-all writing might result in:

• Miscommunication or confusion: Misleading copy that doesn’t address pain points = missed conversions

• Diluted brand voice: One-size writing makes your brand seem generic and forgettable.

• Information overload or underload: Using the wrong writing style affects the level of detail you include, which might overwhelm your audience.

Imagine a SaaS company using a punchy sales tone when handling support enquiries. The tone will send confused users running faster than you can say ‘cancel my subscription.’

At So She Scripted, we know that words are more than just filler – they shape experiences. The right writing could reinforce your connection with your audience and make your brand more memorable. 

Let's take a closer look at how writing strengthens brands.

How Writing Strengthens Brands: Clarity, Connection, and Conversion

As a general rule of thumb, your message should be tailored to the audience, the scenario, and the platform. Let’s take a look at how So She Scripted’s 3 core writing services bring value to your brand:

1. Technical Writing: Structure That Builds Trust

2. Creative Writing: Story That Fosters Connection

3. Copywriting: Strategy That Drives Action

Note: Your brand might not always need all 3 types, but it likely needs at least 2 of these. We’ll come back to this later.

If you’d like to dive deeper into these 3 types, do check out the respective blog articles on our blog, but let’s do a short recap.

Writing Type	Details
Technical Writing	What: Writing that explains or instructs When: Onboarding guides, self-help docs, internal Standards of Procedures (SOPs) Why: Reduces confusion, empowers users, scales knowledge
Creative Writing	What: Narrative-driven, expressive, and brings personality When: Brand story, blog articles, thought leadership content Why: Builds emotional connection and relatability
Copywriting	What: Writing that persuades and prompts conversion When: Service descriptions, marketing ads, emails, sales pages Why: Gets results, moves people, supports business goals.

Now that you’ve done a refresher on these 3 writing types, let’s look at some situations where you need all 3 and how they work together.

How These Work Together in Real Projects

For most, you’ll need at least 2 types of writing: Copywriting and Creative Writing – to build that emotional bond and drive conversion. But when would you need technical writing too?

The simple answer is – when you have a product or service and you need to inform your users on how to best use it.

Let’s look at some examples where technical writing, creative writing, and copywriting work together effectively.

Example: New Product Launch

Let’s say you’re rolling out a new hair roller model that’s an improvement from your existing product. Your customers won’t know what the new features are, so it’s your responsibility to showcase and explain these new features.

Example: Software-as-a-Service Onboarding Funnel

Say your company provides an anti-virus service, where customers pay a recurring fee to get the latest version of your product. With every version update, you’ll need to inform your users about what changed. 

Three-in-One: When Unified Writing Wins

You might think, this can probably be done via in-person training sessions – but what if you need multiple sessions? This would be time-consuming and financially draining; the best alternative is to invest in a well-written user guide, then advertise the changes as usual.

To do this effectively in both examples, you’ll need all 3 writing types:

• Technical Writing: User guides and version updates

• Creative Writing: Motivation (what pain points it addresses)

• Copywriting: Ads (new launch offers)

What Makes So She Scripted Different

In most cases, you’ll need one writer for each writing type because writers tend to specialise in one type of writing – two in rare cases. But at So She Scripted, we offer a strategic blend. 

As mentioned in our brand story, So She Scripted is helmed by one writer (me) and maybe it was decision paralysis – or maybe it was passion – but I was drawn to variety. I sought out opportunities to grow across all three writing styles: technical writing, copywriting, and creative writing.

With this experience, I’m able to shift the tone and structure of my writing based on the objective and type of writing. This ensures a unified voice across all your content, making it a cohesive experience for your audience.

Need content that connects, converts, and clarifies? Let’s talk.